Mercedes-Benz Marks 7th Consecutive Sale Record Year in 2017

Mercedes-Benz sold about 2.3 million cars worldwide and marked an increase of 9.9% in 2017. Both Mercedes and smart delivered more than 2.4 million units to the customers last year. Thus the company set the seventh consecutive sales record for Mercedes-Benz and Mercedes-Benz Cars. Mercedes set all-time best units sale in several regions as Europe, Asia-Pacific and NAFTA (North American Free Trade Agreement). The company achieved leadership in major markets Germany and the USA. Mercedes mark growth of over 25% in China. During the AMG’s anniversary in 2017, it made for the first-time six-digit sales of 130,000 cars and marked an increase of 33%.

Mercedes S500

The Mercedes summarize of 2017 is that, it was the most successful year with increase its sales with 9.9% to 2,289,344 vehicles. The growth in the sales was driven by the Mercedes E-Class Saloon and Estate; and the SUVs.

Mercedes marked its strongest-selling year with the best fourth quarter in its history with 572,044 units sold and an increase of 4.8%. The company set another record in December 2017 with 193,534 units sold which is 1.7% up. Mercedes-Benz claims that it was the market leader in 2017 and the premium company with the most new registrations in many markets including: Germany, Great Britain, France, Turkey, Switzerland, Poland, Portugal, Denmark, Czech Republic, Finland, Greece, South Korea, Japan, Australia, Taiwan, India, the USA, Canada, Mexico and Brazil.

Mercedes E-Class

In Europe, Mercedes-Benz marked growth of +6.4% for 2017 delivering 955,301 cars to the customers. The most of the models were Mercedes E-Class Saloon and Estate; and SUVs. On its home market, Mercedes sold more than 300,000 cars and set an increase of 3.5%. The Stuttgart based company set new sales records in Great Britain (+6.4%), France (+9.7%), Spain (+11.9%), Belgium (+15.1%), Switzerland (+7.7%), Sweden (+15.4%), Poland (+42.4%), Austria (+15.2%) and Portugal (+6.2%).

Mercedes C-Class

Mercedes-Benz delivered 875,250 cars to the customer on the Asia-Pacific market in last year. The increase is plus 19.2%. Of course, the China’s market was once again the company’s biggest sales market not only in the Asia-Pacific region but worldwide too. Mercedes sold 587,868 automobiles in China last year and marked growth of 25.9%. Thus the Mercedes set new sales record in China and other highest ever unit sales in South Korea (+20.0%), Japan (+0.4%), Australia (+2.8%), Taiwan (+8.1%), India (+15.9%), Thailand (+22.7%) and Malaysia (+2.3%).

In NAFTA, Mercedes-Bens were made 400,320 cars sales between January and December, 2017. It surpassed its last record from 2016 by 1.3%. The Growth of Mercedes-Benz is strong in Canada (+12.2%) and Mexico (+21.9%). In 2017, Nearly 340,000 Mercedes were sold in the USA which is almost at the same level as 2016 but marked a decrease of -0.9%. From Mercedes claimed that the decrease become from the lower demand for saloons in the US market. But company’s most important segment is SUV and it marked an increase of sales to a new high in the last year. The exact sales of Mercedes SUVs hasn’t mentioned for the USA market.

Mercedes A250 SPORT 4MATIC

Mercedes-Benz sold more the 620,000 compact cars. The models in this segment are Mercedes A-Class, Mercedes B-Class, Mercedes CLA and CLA Shooting Brake, and Mercedes GLA. China and Germany were the two biggest markets for Mercedes’s compact cars last year. Since 1997, when the A-Class was launched, Mercedes-Benz has been sold 5,555,555 compact cars. Mercedes is going to continue the production of the new generation compact cars in five plants on three continents in 2018.

Mercedes B-Class Electric Drive

Mercedes C-Class and Mercedes C-Class Estate are the best-seller in 2017. Both versions made more than 415,000 sales and about a quarter of them were long-wheel base of C-Class Saloon, which is oriented mainly for the Chinese market. Mercedes-Benz marked that the developing special models for a specific market as China gives results. China was both the largest and the strongest-growing market for the C-Class in 2017.

Mercedes E-Class Estate

The 2017 was the first full year of the new generation Mercedes E-Class. Both versions, the Mercedes E-Class Saloon and the Mercedes E-Class Estate made more than 350,000 sales and recorded an increase of 40%. Mercedes-Benz marked that the sales of the E-Class Saloon were more than double last year in China and the most sales were of the long-wheel base version. Since 2017, Mercedes has been sold the long-wheel base of E-Class for the first time in India.

In the mid-2017 the new version of the Mercedes S-Class was launched. The S-Class Saloon made about 70,000 sales in the year of the model change.

Mercedes S560 e

Mercedes-Benz sold about 170,000 new coupes, roadster and cabriolets last year and marked surpassing by 22.4%. The Mercedes C-Class Cabriolet and the C-Class Coupe are best-sellers. The new Mercedes E-Class Cabriolet and Coupe versions are already in the dealerships and await owners. The new version of Mercedes S-Class Coupe and Cabriolet will hit the market in 2018. Moreover for 2018, it’s the new Mercedes CLS Coupe will be launched.

Mercedes E-Class Coupé

In 2017, AMG celebrated its 50^th anniversary and it made 131,970 sales. The sales result shows an increase of 33%. Mercedes-Benz spots that the worldwide customers were thrilled by the high-performance entry model last year. The Mercedes-AMG GT R was launched in 2017 and it also helped the sales. Mercedes-AMG made strong sales in Europe, Asia-Pacific and NAFTA regions. AMG set a growth over 40% of each major markets USA, Germany and Canada.

MERCEDES-AMG GT R

The smallest representative of the Mercedes-Benz, smart made over 135,000 sales in 2017. It’s a decrease of -6.5% versus 2016. smart set a new sales record in China, where 23,097 units were sold and marked plus 9.8%. In China, there is China’s Singles’ Day and within 48 hours were made more 1,400 online orders of smart.

smart fortwo cabrio electric drive

Mercedes-Benz Sales Report 2017

	Dec 17	Change, %	Jan – Dec, 2017	Change, %
Mercedes-Benz	193,534	+1.7	2,289,344	+9.9%
Smart	11,895	-19.1	135,025	-6.5%
Mercedes-Benz Cars	205,429	+0.2	2,424,369	+8.8
Mercedes-Benz unit sales in the region/market
Europe	75,423	-4.0	955,301	+6.4
- thereof Germany	21,582	-14.3	303,528	+3.5
Asia-Pacific	72,685	5.7	875,250	19.2
- thereof China	48,140	12.2	587,868	25.9
NAFTA	40,367	9.1	400,320	1.3
- thereof USA	35,203	10	337,246	-0.9

Disclaimer: The Dro4Cars considers for true the given sale results and it is not responsible for the data in the tables.

Mercedes C-Class Cabrio

Quotes:

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “Last year, Mercedes-Benz Cars delivered more than 2.4 million Mercedes-Benz and smart to customers all over the world. We thus surpassed our prior-year unit sales for the seventh time in succession. With Mercedes-Benz, our core brand, we were the best-selling premium brand once again in 2017. We can be proud of that achievement – and we will build on it. Success in our core business provides the basis for us to actively shape the mobility of the future. In 2018, we will systematically continue along this path with CASE.”

Mercedes-Benz defines the four future topics for the automotive industry with its corporate strategy CASE: Connected, Autonomous, Shared & Services and Electric. The optimal combination of these four areas will be a crucial success factor for offering customers the most convincing overall package. The smart vision EQ fortwo show car is the first car to demonstrate how all pillars of the CASE-strategy can be linked up, and presents an intelligent solution for urban mobility and future car sharing: It is electric, fully connected and autonomous, and does not have a steering wheel or pedals. Investments in these four future fields are enabled by the success in the strong core business. Safety, quality, modern design and future-oriented innovations are the key factors that make Mercedes-Benz more successful today than ever before.