BMW Group Made 2,463,526 Total Sales in 2017
BMW
Group marked 7th consecutive year of record sales of total 2,463,526
units sold and an increase of 4.1% in 2017.
 |
| BMW 5 Series |
BMW
achieved 4.2% increase of the sales for the last year to total 2,088,283 sold
vehicles. The BMW X models made growth of 9.6% for 2017 in comparison with a
year ago. The BMW 5 Series limousine which also was launched in the beginning of
2017 made growth of 6.3% and realized sales of 291,856 cars. In December 2017,
the BMW 5 Series limousine marked an increase of 55.2% as 30,359 cars were
sold. For 2017, the BMW 1 Series increased the sales with 14.7% and total sales
of 201,986 units. On the other hand, the BMW 7 Series made 64,311 sales and set
growth by 4.5% for the last year.
The
BMW Group sold over 100,000 electrified vehicles in 2017. The total sales of
electric vehicles sold by BMW Group are 103,080 units. The milestone of 100,000th
sold vehicle was set in December 2017. The BMW Group marked 65.6% increase of
the sales of electrified models. The BMW i3 had 31,482 worldwide sales which
growing with 23.3% for 2017. The BMW iPerformance, plug-in hybrid models, made
total sales of 63,605 vehicles. In June 2017 the MINI Countryman plug-in hybrid
was launched and made 5,799 worldwide sales.
 |
| BMW i3s |
BMW
M also achieved record sales in 2017 as for the first time topping 80,000 sold
vehicles. The increase which the company marked for the last year is 19.1%. The
BMW M2 had first full year on the market and made 12,293 sales. BMW M wasn’t
published the exact sales of the BMW M5 for 2017 but claims that they are
strong and helped the total M sales.
 |
| BMW M2 |
MINI
set new sales record with 371,881 vehicles sold worldwide and set an increase
of 3.2% for 2017. The new MINI Countryman had 84,441 sales in 2017 and marked
30% growth. The sales of MINI Convertible were growing by 12% with total sales:
33,371.
 |
| MINI Cooper S Countryman ALL4 |
Mini
quotes:
“We
are delighted that with our new brand strategy, we have achieved a new sales
record. The focus of the MINI portfolio on fewer but more characterful models
was completed with the launch of the new MINI Countryman last year,” stated
Peter Schwarzenbauer, Member of the BMW AG Board of Management responsible for
MINI, Rolls-Royce, BMW Motorrad. “The Countryman contributed significantly to
MINI’s growth in 2017 and the first MINI plug-in hybrid also achieved excellent
results. I am sure that this success will continue into 2018, with the launch
from March of the new MINI 3 and 5 door, as well as the MINI Convertible,
supporting the brand’s further growth,” he continued.
Rolls-Royce
marks decrease of sales with -16.2% as delivering 3,362 units in “almost” 50
countries. The Rolls-Royce Phantom wasn’t on the market due to model-changeover
and probably that a reason why the sales of Rolls-Royce were decreased. The
company has another reason for dropped sales which is unsettled market
conditions in the important Middle East market. The deliveries of the new
Rolls-Royce Phantom start this January.
 |
| The new Rolls-Royce Phantom |
BMW
Motorrad made a seventh consecutive record year with more motorcycles and
maxi-scooters sales. The total sales increase is 13.2% with 164.153 units sold
worldwide for 2017.
 |
| BMW F 850 GS |
BMW Group sales in December
and full-year 2017
December 2017
|
Compared with
2016 %
|
In full-year 2017
|
Compared with
2016 %
|
|
BMW Group Automotive
|
234,027
|
8.8
|
2,463,526
|
4.1
|
BMW
|
195,916
|
9.5
|
2,088,283
|
4.2
|
* BMW M GmbH
(BMW M, BMW M Performance)
|
9,509
|
35.5
|
80,795
|
19.1
|
MINI
|
37,676
|
5.2
|
371,881
|
3.2
|
Rolls-Royce
|
435
|
-17.1
|
3,362
|
-16.2
|
BMW Group electrified
(BMW i, BMW iPerformance, MINI Electric)
|
13,271
|
79.5
|
103,080
|
65.6
|
BMW Motorrad
|
11.831
|
36.9
|
164,153
|
13.2
|
 |
| BMW X5 xDrive50i |
The
BMW Group sales report by markets. BMW Group has main growth in Asia. BMW and
MINI sales are increased by 15.1% and 594,388 units sold during the last year
in Mainland, China where the company’s largest market is.
BMW
and MINI made 1,100,975 sales for 2017 and marked an increase of 0.9% in
Europe.
The
German brand recorded decrease in deliveries for 2017 in USA and Latin America
with -2% on the year basis. The carmaker considers that the low sales became
from limited availability of the BMW X models.
BMW & MINI sales in the
markets / regions
In December 2017
|
Compared with
2016 %
|
In full-year 2017
|
Compared with
2016 %
|
|
Europe
|
102,968
|
4.4
|
1,100,975
|
0.9
|
* Germany
(provisional registration figures)
|
29,062
|
9
|
311,071
|
0.8
|
* UK
|
21,170
|
-8.2
|
241,298
|
-4.2
|
Asia
|
77,850
|
19.3
|
847,493
|
13.6
|
* China (Mainland)
|
52,026
|
19.2
|
594,388
|
15.1
|
* Japan
|
8,455
|
7.9
|
79,602
|
6.2
|
Americas
|
47,987
|
4.1
|
450,020
|
-2
|
* USA
|
38,864
|
3.7
|
352,790
|
-3.4
|
* Latin America
|
5,452
|
5.1
|
50,739
|
5.9
|
Quotes:
“We are delighted with these new record sales figures, which mean the BMW Group, with its three premium automotive brands BMW, MINI and Rolls-Royce, remains the world’s leading premium automotive company,” commented Ian Robertson, until 31 December 2017 BMW AG board member responsible for Sales and Brand BMW. “We have continued to increase sales despite headwinds in some major markets and model-changeovers of several of our most significant vehicles. This demonstrates the high desirability of our brands and products, ranging from the i3 to the M5 and from the BMW 1 Series to the BMW 7 Series. We clearly achieved our target of selling over 100,000 electrified vehicles in a single calendar year and are delighted that, following its model changeover, the BMW 5 Series returned to its position as segment leader in the final months of 2017,” Robertson continued.
Pieter Nota, who on 1 January 2018 succeeded Robertson on the board of BMW AG, added “I am confident BMW sales will continue to grow during 2018, while we also maintain our focus on profitability. Increased availability of BMW X models and our ongoing model offensive, which includes the launches of brand new models this year such as the BMW X2 and the BMW 8 Series, will ensure we bring even more customers to the BMW brand in 2018.”
###
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